Social Media Shoutout: Remington Cove

A big shoutout to the Remington Cove team for using their imagination, creativity, and HUMOR to engage their audience with this fun video posted to Facebook!

Caption: We’re playing hooky and golfing on this beautiful day at Apple Valley’s Valleywood! Fore!

Videos get the greatest traction on Facebook, above photos, links, and of course, plain text. Make sure to incorporate short videos whenever you can! Need ideas?

  • Is it a beautiful day out? Walk around your property and take a video highlighting the beauty just outside your doors
  • Create a Staff Feature Series, and interview your staff about why they love their job so much
  • Record a walk-through of an available apartment and talk about the in-home features and finishes as you’re showing them
  • Got a great tip/exercise to incorporate while working out in your fitness center? Show it off!

Content: May 15- 21, 2017

SPECIFIC DAY POSTS

MONDAY, MAY 15

Post Copy:
Start your week off on the right financial foot with these great tips! #MotivationMonday http://www.apartmenttherapy.com/101-ways-to-trim-every-area-of-your-budget-and-save-major-money-245087

 FRIDAY, MAY 19

Idea:
It’s National Pizza Party Day! If you’ve got in the budget, order a couple of pizzas for lunch or dinner, and invite your residents to join you for a slice.

Post Copy:
When National Pizza Party Day is also a Friday, we CELEBRATE. Join us in [INSERT LOCATION OF PIZZA PARTY] for a slice or two!

Photo Options:

Pizza1Pizza2Pizza3

GENERAL POSTS

POST 1

Post Copy:
It’s peak moving season, and we want to help your friends and family find a StuartCo home they love as much as you do! Tag a friend to try out the new amenity search tool to make a list of must-see rental communities based on lifestyle preferences! http://www.stuartco.com/stuartco-apartment-search/

 POST 2

Post Copy:
One of StuartCo’s core values is goodwill, and giving back to the community. We are THRILLED to see the results of this year’s Charity Week (over $30,000 raised!), and thank all of our residents and staff for their generous participation. Check out more on the blog below! https://knowstuartco.com/2017/05/10/stuartco-charity-week-2017/

POST 3

Post Copy:
Our neighborhood recommendation of the week is [INSERT EVENT, RESTAURANT, ACTIVITY]. We love this because [INSERT RECOMMENDATION/REASON]. If you end up checking it out, make sure to let us know what you thought! And if you’ve got a neighborhood recommendation of your own, let us know in the comments!

POST 4

Idea:
Is your staff getting ready for outdoor amenity season? Snap a photo of them prepping/cleaning/beautifying your outdoor areas to get your followers excited about the upcoming season.

Post Copy:
Our [INSERT PROPERTY NAME] staff are pretty excited to get outdoors for the season… our [INSERT OUTDOOR AMENITIES] will be open soon for resident use!

Photo:
Use the photo(s) mentioned above

 POST 5

Idea:
Believe it or not, Memorial Day weekend is just around the corner! Remind your followers to start planning a getaway by linking to your state parks website:

MN: http://www.dnr.state.mn.us/state_parks/index.html
WI: http://dnr.wi.gov/topic/parks/
NE: http://outdoornebraska.gov/stateparks/

 Post Copy:
Memorial Day Weekend is just around the corner—get a head start on planning a weekend getaway (or just a fun day trip!) in one of our beautiful state parks. [INSERT LINK TO YOUR STATE PARK’S WEBSITE]

 

 

Content: May 8- 14, 2017

SPECIFIC DAY POSTS

FRIDAY, MAY 12

Idea:
Use the #FeatureFriday hashtag as a chance to highlight a staff member who has been with StuartCo for 5 years or longer, stating his/her years with StuartCo, and that he/she is incredibly loyal to StuartCo and to your property & residents.

SUNDAY, MAY 14

Photo:
Use one of the Mother’s Day photo options to wish your followers a Happy Mother’s Day.

MothersDay1

MothersDay2

MothersDay3

GENERAL POSTS

POST 1

Idea:
National Stamp Out Hunger Day is this Saturday, May 13! Are you having a food drive at your property? Let your followers know (this would also be a great post for your resident portal).

Post Copy:
This Saturday is National Stamp Out Hunger Day—let’s come together as a community and help keep our neighbors hunger-free! Learn more about how you can participate in the food drive below. https://www.nalc.org/community-service/food-drive

POST 2

Idea:
If you have a pool, let your followers know when it will be open for the season, and if/when you’re having a pool opening party to celebrate! If you don’t have a pool, highlight an outdoor amenity of yours.

Post Copy (for properties with a pool):
Pool season is just around the corner… and we’re looking forward to our opening day/party on [INSERT DATE]! [If you’re having a pool opening party, insert more details on the party here]

Photo:
Use a photo of your pool, or photos of last year’s pool opening party if you have them

Post Copy (for properties without a pool):
Warm weather is just around the corner, and we’re looking forward to using our [INSERT OUTDOOR AMENITY] during the long, sunny days of summer!

Photo:
Use a photo of the highlighted amenity

POST 3

Idea:
Now that the new StuartCo website has launched, let’s promote the careers page—you can either post a link to the general page, or share a specific job opening at your property.

Post Copy Option 1 (General link):
Our people make StuartCo successful! Join the StuartCo team and work for a Top Minnesota Workplace. Check out our current openings and submit your application online. http://www.stuartco.com/careers/

Post Copy Option 2 (Specific job link):
We’re looking for a talented [INSERT JOB TITLE]! Explore the top reasons to work for StuartCo, and the many benefits we offer, and then submit your application online. [Share specific job posting link]

POST 4

Post Copy:
Looking to freshen up the design of your [INSERT PROPERTY NAME] home? Look no further than StuartCo’s lead interior designer for some great inspiration! https://knowstuartco.com/2017/02/24/designing-for-small-spaces/

 POST 5

Post Copy:
At [INSERT PROPERTY NAME], we know the value of a good rental community goes beyond the four walls of your home. Our [INSERT LIST OF AMENITIES] are all just an extension of your [INSERT PROPERTY NAME] home!”

Photos:
Upload a photo album of your amenities

 

Content: May 1- 7, 2017

SPECIFIC DAY POSTS

 FRIDAY, MAY 5

Idea:
Do you have a great Mexican restaurant near you? Recommend it in honor/celebration of Cinco de Mayo!

 Post Copy:
It’s Friday AND Cinco de Mayo! In the mood to celebrate? Check out [INSERT RESTAURANT] near us for some great [INSERT MENU RECOMMENDATION]!

Photo:

Confetti

SATURDAY, MAY 6

Post Copy:

Today on National Nurse’s Day, we’d like to recognize all of our residents who are nurses, and the 15 wonderful, caring nurses that make up StuartCo’s Home Health Team and work so hard to better the lives of residents on StuartCo’s senior living campus in St. Paul. To learn more about these great communities, check out the blog below. https://knowstuartco.com/2017/01/16/stuartcos-senior-living-communities/

GENERAL POSTS

POST 1

Post Copy:
Planning your Mother’s Day outing? Check out some tips and inspiration from our StuartCo family! https://knowstuartco.com/2017/04/26/mothers-day-inspiration/

 POST 2

Post Copy:
It’s peak moving season, and we want to help your friends and family find a StuartCo home they love as much as you do! Tag a friend to try out the new amenity search tool to make a list of must-see rental communities based on lifestyle preferences! http://www.stuartco.com/stuartco-apartment-search/ 

POST 3

Idea:
Find a great review (either on your website, Google, or www.stuartcoreviews.com) and post it to your Facebook page.

Post Copy:
We love hearing what our residents have to say about us! Thanks to [INSERT RESIDENT NAME] for taking the time to give us feedback—we’re lucky to have you as part of our [INSERT PROPERTY NAME] community!

[INSERT REVIEW]

Photo:
Use a photo of your property 

POST 4

Idea:
Start an Amenity of the Month series! At the beginning of each month, highlight a particular amenity and why it’s special/unique. Please note, if you take part in this for one month, make sure to take part in it each month.

If you need copywriting help, just let Brooke know.

Post Copy:
May’s Featured Amenity is our [INSERT NAME OF AMENITY]. We love this because [INSERT DESCRIPTION/WHAT MAKES AMENITY SPECIAL/UNIQUE].

Photo:
Include a photo of the featured amenity

 POST 5
Post Copy:

Trader Joe’s is one of our favorite places to shop—and if you or someone you know is vegetarian, make sure to save this Top 10 List! Tell us in the comments—what are your favorite Trader Joe’s items? http://www.thekitchn.com/the-best-vegetarian-things-to-buy-at-trader-joes-243346?amp=&utm_campaign=xpost&utm_medium=web&utm_source=at

StuartCo 9-World Values Post Examples

NineWords (1)

COMMITMENT
Did you have maintenance staff working overtime on the weekend or taking extra care to plant beautiful flowers for residents to enjoy? Take a photo and use with the copy:

Post Copy:
Your home is truly our commitment—instead of dealing with the chores you’d have to as a homeowner, you’re able to go out and enjoy your life!

LOYALTY
Highlight a staff member who has been with StuartCo for 5 years or longer, stating his/her years with StuartCo, and that he/she is incredibly loyal to StuartCo and to your property.

TRUST
Post Copy:
When choosing a new home, you’re also choosing a management company and staff with whom you will begin a relationship with—and in any relationship, trust is a key element. That’s why we’re proud to be a part of the StuartCo family, a highly trusted management company that has been in the industry for nearly 50 years.

PERSONAL TOUCH
Take a photo of a service you might provide to your residents (dog treats in your office, package delivery, coffee in the lobby, etc.) with the copy:

Post Copy:
At [INSERT PROPERTY NAME], we are all about the personal touches that make this community feel like home.

EXPERIENCED
Post Copy:
Did you know that our [INSERT PROPERTY NAME] staff has a combined [XX] years of experience in the world of property management, and that StuartCo has been managing rental communities since 1970? Experience matters.

CARING
Use this in conjunction with telling a story about a staff member who has gone above and beyond, stating that you and your staff care deeply about your residents.

VALUE
Post Copy:
At [INSERT PROPERTY NAME], we know the value of a good rental community goes beyond the four walls of your home. Our [INSERT LIST OF AMENITIES] are all just an extension of your [INSERT PROPERTY NAME] home!

CONSISTENT
Post Copy:
We know that with every day brings a new set of challenges. We pride ourselves on being the consistent part of your day, because we know that no matter what life throws at you, you can take on anything when you’ve got a wonderful place to call home.

GOODWILL
Use this word in conjunction with a post on your charitable efforts, with the caption,

One of StuartCo’s core values is goodwill, and not only do we work hard to embody that value, so do our residents. Thank you to all who gave to [INSERT INFORMATION ON THE HIGHLIGHTED CHARITY EVENT]. Because of you, our community is a better place.

Pinterest Posts

Want to share a Pinterest board to your followers? StuartCo has several boards on all types of topics, events, and holidays:

Apartment Living
Helpful Tips When Moving
Pet Friendly
DIY!
Outdoor Spaces
Fitness Fun
GreenTEAM
Organize It
Beautify Your Apartment Balcony 
Great Parties in Small Spaces
Spring Cleaning
Living Small 

Holidays
Happy New Year! 
For Your Valentine
St. Patrick’s Day
Hoppy Easter
Cinco de Mayo
Spoil Mom
For Our Dads
Celebrate the 4th! 
Halloween Tricks and Treats
Hey There Pumpkin! 
Giving Thanks
Holiday Entertaining
Get-Together Ideas for Any Occasion

Recipes
Sweet Treats
Tasty Recipes
Football Party Appetizers
Healthy Eating 
“Berry” Good Recipes
Grilling Out
Summer Salads
Delicious Fall Recipes
All Things Chocolate 

Miscellaneous
Motivation for Every Day 
Techie Type
Everyday Tips & Tricks
Summertime Fun!
Back To School
Random Acts of Kindness

Need some help writing posts? Check out some ideas below!

Apartment Living 

There is still time to enjoy the outdoors on your beautiful balcony or deck! https://www.pinterest.com/stuartco/beautify-your-apartment-balcony/

Don’t need a gym membership to start your week off with a little exercise! We’ve pinned ideas for you to do right in your home here at [INSERT PROPERTY NAME] or in our on-site gym. #MondayMotivation https://www.pinterest.com/stuartco/fitness-fun

Looking for a DIY project for the weekend? https://www.pinterest.com/stuartco/diy/

Have you started decorating your outdoor space for the summer season yet? If not, take a look at StuartCo’s Pinterest board for some inspiration! https://www.pinterest.com/stuartco/outdoor-spaces/

It’s Saturday [morning, afternoon, evening] and we’re in the mood to organize… how about you? https://www.pinterest.com/stuartco/organize-it/

Holidays

It’s officially October, and we’re in a Halloween state of mind! https://www.pinterest.com/stuartco/halloween-tricks-and-treats/

Planning on having some friends over for the weekend? https://www.pinterest.com/stuartco/get-together-ideas-for-any-occasion/

Anyone else planning their Thanksgiving gathering this week? https://www.pinterest.com/stuartco/giving-thanks/

Just in case anyone else is doing some last-minute holiday party planning this week… https://www.pinterest.com/stuartco/holiday-entertaining/

We’re in an Auld Lang Syne, New Year’s Eve planning kind of mood today… https://www.pinterest.com/stuartco/happy-new-year/

Recipes

Anyone else craving chocolate this week? https://www.pinterest.com/stuartco/all-things-chocolate/

Here’s to a great week of healthy eating! We’re excited to try out [INSERT RECIPE RECOMMENDATION FROM THE BOARD]! #MotivationMonday https://www.pinterest.com/stuartco/healthy-eating/

Are you utilizing our grill this weekend to celebrate Father’s Day? Check out our recipes for a delicious meal that will make your whole family happy! https://www.pinterest.com/stuartco/grilling-out/

Celebrate Independence Day with some delicious star-spangled recipes! https://www.pinterest.com/stuartco/celebrate-the-4th/

Indulging ourselves with these delicious summer salads while the days are still warm! https://www.pinterest.com/stuartco/summer-salads/

Getting a head start on planning our Labor Day barbecue… https://www.pinterest.com/stuartco/grilling-out/

Football season is nearing its kickoff and we’ve got all kinds of great appetizer recipes for your party, no matter which team you’re cheering on to victory!
https://www.pinterest.com/stuartco/football-party-appetizers/

We’ll definitely be indulging our sweet tooth this week/weekend with [INSERT DESSERT FROM BOARD]… how about you? https://www.pinterest.com/stuartco/sweet-treats/

If you’ve got a few apples leftover from that orchard visit, check out StuartCo’s Pinterest board for some recipe ideas! https://www.pinterest.com/stuartco/delicious-fall-recipes/

Miscellaneous 

We’re thinking this week is perfect for performing some random acts of kindness… #MondayMotivation https://www.pinterest.com/stuartco/random-acts-of-kindness/

We’re making the most out of our remaining summer days! https://www.pinterest.com/stuartco/summertime-fun/

We can’t believe it’s time to start thinking about going back to school, but maybe our fun ideas will cheer you up? https://www.pinterest.com/stuartco/back-to-school/

Struggling to find motivation after a long holiday weekend? We’ve got some inspiring words for you. https://www.pinterest.com/stuartco/motivation-for-every-day/

What’s your mantra to get through the week? #MondayMotivation https://www.pinterest.com/stuartco/motivation-for-every-day/