Content: August 7- 13, 2017

SPECIFIC DAY POSTS

WEDNESDAY, AUGUST 9: NATIONAL BOOK LOVERS DAY

Idea:
It’s National Book Lovers Day! In honor of this holiday, designate an area in your building for residents to drop off old books and host a “book swap” for your residents.

Post Copy:
Happy National Book Lover’s Day! In honor of this holiday, we’re hosting a book swap! If you’ve got books to give away, bring them to {INSERT LOCATION} and while you’re there, browse for a new read from one of your neighbors!

Photo:
Use one of the below book photos with the post

book1book2book3 

THURSDAY, AUGUST 10: NATIONAL S’MORES DAY

Idea:
It’s National S’mores Day! If you’ve got a fire pit, grab some marshmallows, chocolate and graham crackers and treat your residents! And if you don’t, we came across a delicious article for you to share with your followers.

Post Copy Option 1 (for those with a fire pit):
Happy National S’mores Day! In honor of this DELICIOUS holiday, we’ll be having treats by the fire pit—stop down and join us if you can!

Photo:
Use one of the below s’mores photos with the post

smore1smore2smore3

Post Copy Option 2 (for those without a fire pit):

It’s National S’mores Day, and we are DROOLING over these variations on the delicious classic! Which one do you most want to try? http://www.thekitchn.com/12-creative-smores-for-a-party-gatherings-from-the-kitchn-192834

GENERAL POSTS

POST 1

Post Copy:
It’s hard to believe it’s already time to start thinking about going back to school, but maybe our fun ideas will cheer you up? https://www.pinterest.com/stuartco/back-to-school/

 POST 2

Post Copy:
In Part 2 of The StuartCo Experience blog, we talked with several long-term residents about why they chose their StuartCo home and what keeps them there. Read more below! https://knowstuartco.com/2017/08/02/the-stuartco-experience-part-2/

 POST 3

Post Copy:
It’s peak moving season, and we want to help your friends and family find a StuartCo home they love as much as you do! Tag a friend to try out the new amenity search tool to make a list of must-see rental communities based on lifestyle preferences! http://www.stuartco.com/stuartco-apartment-search/

POST 4

Idea:
Our gorgeous summer days are limited in the Upper Midwest—take advantage of one this week to snap a few photos around your property and remind your residents of the beauty surrounding them. Take a look at these snapshots from fellow StuartCo team members for a little inspiration!

Post Copy:
It’s a beautiful day to be a {INSERT PROPERTY NAME} resident!

Photos:
Use the photos you took with your post

 POST 5

 Post Copy:
Looking to spruce up your kitchen? http://www.apartmenttherapy.com/make-it-special-7-simple-ways-to-customize-a-rental-kitchen-232760

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Content: July 31- August 6, 2017

SPECIFIC DAY POSTS

TUESDAY, AUGUST 1:

 Post Copy Option #1 (for those having a National Night Out celebration):

Idea:
Take a few photos of your staff prepping for National Night Out, and post them on your page to remind residents to join you for your event.

Post Copy:
The {INSERT PROPERTY NAME} staff is hard at work preparing for tonight’s National Night Out celebration! Join us at {INSERT TIME} for {INSERT EVENT DETAILS}. We can’t wait to see you there!

Photos:
Use photos of (smiling!) staff preparing for NNO with the post

Post Copy Option #2 (for those not having a National Night Out Celebration):

 Post Copy:
We’re welcoming new neighbors to {INSERT PROPERTY NAME} this week! Check out the Apartment Living Tips on StuartCo’s blog for some great recommendations and ideas! https://knowstuartco.com/category/apartment-living-tips/ 

THURSDAY, AUGUST 3: #TBT (NATIONAL NIGHT OUT)

Post Copy:
#TBT to National Night Out on Tuesday—thanks to all of our residents who came out to join us and have some fun getting to know our {INSERT PROPERTY NAME} neighbors!

Photos:
Use photos you took of your NNO celebration with the post

For those that don’t have a celebration, post a #TBT of a winter shot with a reminder to enjoy the summer amenities this month before the season starts to turn.

SUNDAY, AUGUST 6: NATIONAL FRIENDSHIP DAY

 Post Copy:
Happy National Friendship Day! Today we are celebrating all of the wonderful StuartCo communities, and the friendships that are made within our walls. StuartCo talked with some of our wonderful residents about why they love their community….we are so grateful for them, and for all of our {INSERT PROPERTY NAME} residents! Do you have some comments to add? Please leave a review on our Facebook page! https://knowstuartco.com/2016/07/28/connecting-with-our-communities/

GENERAL POSTS

POST 1 (POST ON OR AFTER AUGUST 1)

 Idea:
Start a Lifestyle Perk series! At the beginning of each month, highlight a particular amenity and why it’s special/unique. Please note, if you take part in this for one month, make sure to take part in it each month.

Call out business centers and clubrooms as a great place for a change of scenery for residents who work from home. Or the walking trails as a great place to take your workout outdoors. Catch up on your email from a poolside lounger (if you have WiFi). Short on evening time? Combine your fresh air fix, brisk walk, and healthy dinner by walking to a nearby restaurant.

 Need some more inspiration? Click here!

 Post Copy:
August’s Lifestyle Perk is our {INSERT NAME OF AMENITY}. We love this because {INSERT DESCRIPTION/WHAT MAKES AMENITY SPECIAL/UNIQUE}.

POST 2

Post Copy:
Our neighborhood recommendation of the week is {INSERT EVENT, RESTAURANT, ACTIVITY}. We love this because {INSERT RECOMMENDATION/REASON}. If you end up checking it out, make sure to let us know what you thought! And if you’ve got a neighborhood recommendation of your own, let us know in the comments!

 POST 3

 Post Copy:
We feel lucky to be a part of the StuartCo family, with its rich and longstanding experience in the property management industry. Read more below in part 1 of a blog series on The StuartCo Experience. https://knowstuartco.com/2017/07/25/the-stuartco-experience-part-1/

 POST 4

 Post Copy:
Are you a dog lover? Then you MUST add these adorable Minnesota pups to your Instagram feed! http://mspmag.com/arts-and-culture/minnesotas-insta-famous-dogs/

 

Content: July 24- 30, 2017

SPECIFIC DAY POSTS

 FRIDAY, JULY 28: FEATURE FRIDAY

Idea:
Use the #FeatureFriday hashtag as a chance to showcase a staff member, resident, vendor, or available floor plan. Make sure to use a photo to go along with the quote/post. Stuck on what to post? Click here for ideas and inspiration from your fellow StuartCo strategists!

GENERAL POSTS

POST 1

Post Copy:
We’re all about trying a few of these delicious berry recipes while they’re in season! https://www.pinterest.com/stuartco/berry-good-recipes/

POST 2

 Idea:
Are you planning a National Night Out celebration? Promote it to your followers in a post.

Post Copy:
We’re getting excited about our {INSERT PROPERTY NAME} 2017 National Night Out celebration! Join us on {INSERT DATE} at {INSERT TIME} for {INSERT DETAILS OF EVENT}. We look forward to seeing you there!

Photo:
Use below National Night Out logo with your post

NNO logo 

POST 3 (FOR TWIN CITIES PROPERTIES ONLY)

 Post Copy:
Andrew Zimmern has declared his top five restaurants in the Twin Cities… do you agree with him? What’s your top five list? Let us know in the comments below! http://www.startribune.com/andrew-zimmern-s-5-fave-twin-cities-restaurants/432983243/

 POST 4

Post Copy:
Are you looking to spruce up your {INSERT PROPERTY NAME} with some houseplants, but don’t think your thumbs are green enough? StuartCo’s experts shared their plant tips to make it easy for you! https://knowstuartco.com/2017/05/23/how-to-houseplants/

 POST 5

Post Copy:
Did you know that we have an online portal available to all of our residents? While we love to see you in our office, we know that your lives are busy—this online tool makes it easy to pay rent, submit a work order, write a review, or view upcoming community events from anywhere, at any time. If you haven’t done so yet, check it out and let us know what you think! {INSERT LINK TO YOUR RESIDENT SERVICES PORTAL}

 POST 6

Post Copy:
We’ll be welcoming new neighbors to {INSERT PROPERTY NAME} soon—here are some helpful moving tips for all of our new residents! https://www.pinterest.com/stuartco/helpful-tips-when-moving/

 

Content: July 17- 23, 2017

SPECIFIC DAY POSTS

THURSDAY, JULY 20: GET TO KNOW YOUR CUSTOMERS DAY

Post Copy:
Today is Get to Know Your Customers Day—and we want to get to know you! Pick a question to answer in the comments below…

  1. What is your favorite summer activity around {INSERT PROPERTY NAME}?
  2. What fictional place would you most like to go?
  3. What are the small things that make your day better?

Photo:
Use below image with your post

 Question

SUNDAY, JULY 23: NATIONAL PARENT’S DAY

 Idea:
If you have a hardworking parent on your staff, recognize them and their work in a post on National Parent’s Day!

Post Copy:
Happy National Parent’s Day! At {INSERT PROPERTY NAME}, we’re so lucky to have {INSERT STAFF MEMBER NAME} as a part of our team—not only does {he/she} work incredibly hard for our residents and community, {he/she} is also a fantastic {mom/dad}!

Photo:
Include a photo of your staff member with the post (and if you get their permission, post one with them and their child(ren)!)

GENERAL POSTS

POST 1

Post Copy:
Check out the neighborhood section of our website to find out more information about where we’re located, what’s around us, and just how easy it is to walk to nearby businesses. Already a resident and have a neighborhood recommendation? Let us know in the comments below! {POST LINK TO NEIGHBORHOOD PAGE ON YOUR WEBSITE}

POST 2

Post Copy:
It’s peak moving season, and we want to help your friends and family find a StuartCo home they love as much as you do! Tag a friend to try out the new amenity search tool to make a list of must-see rental communities based on lifestyle preferences! http://www.stuartco.com/stuartco-apartment-search/

POST 3

Post Copy:
Are you planning a “staycation” this weekend? Check out StuartCo’s blog for all kinds of fun ideas to be a tourist in the great suburb of Edina! https://knowstuartco.com/2016/07/01/feature-friday-spotlight-on-edina/

POST 4

Idea:
Find a great review (either on your website, Google, or www.stuartcoreviews.com) and post it to your Facebook page

Post Copy:
We love hearing what our residents have to say about us! Thanks to {INSERT RESIDENT NAME} for taking the time to give us feedback—we’re lucky to have you as part of our {INSERT PROPERTY NAME} community!

{INSERT REVIEW}

Photo:
Use a photo of your property

 POST 5

 Post Copy:
Attention all readers! If you’re in need of a project this weekend, we think this is a perfect one… and if you’ve got a book recommendation or two for us, let us know in the comments below! http://www.apartmenttherapy.com/refresh-and-rejuvenate-your-personal-library-247733

 

Content: July 10- 16, 2017

 

SPECIFIC DAY POSTS

 TUESDAY, JULY 11: #TRAVELTUESDAY

Post Copy:
It might be #TravelTuesday, but at {INSERT PROPERTY NAME}, we know that you don’t have to go far at all to find beautiful spaces, especially when so much is right outside our doors! What’s your favorite “staycation” spot near us?

Photo:
Use a photo of your property with the post

FRIDAY, JULY 14: #FEATUREFRIDAY 

Idea:
Use the #FeatureFriday hashtag to highlight a “fan favorite” floor plan that is available at your property. Need help writing a post? Let Brooke know.

SUNDAY, JULY 16: NATIONAL ICE CREAM DAY

Idea:

What better time to host an ice cream party than a Sunday in July? If you’ve got it in the budget, pick up some ice cream to share with your residents (make sure to promote in a post prior to Sunday, July 16).

Post Copy:
This Sunday is National Ice Cream Day, and we’re ready to celebrate! Join us in {INSERT LOCATION} at {INSERT TIME} for a cold, sweet summer treat!

Photo:
Use one of the below ice cream photos with your post

IceCream1IceCream2IceCream3IceCream4

GENERAL POSTS

POST 1

Post Copy:
We love a good steal—what are your favorite, inexpensive Amazon products for the home? http://www.apartmenttherapy.com/why-splurge-these-inexpensive-amazonbasics-have-5-star-ratings-246751

POST 2

 Idea:
There are many summer events taking place right now—highlight a favorite annual summer event on your page. Make sure to link to a website for more information, and if you need help writing your particular post, let Brooke know.

Some ideas:

HOPKINS: Hopkins Raspberry Festival
PLYMOUTH: Three Rivers Park District (rent kayaks or paddleboards)
MINNEAPOLIS: Minneapolis Aquatennial
ST. PAUL: Music in Mears
LA CROSSE: La Crosse Interstate Fair
MILWAUKEE: Firkin Fest
OMAHA: Nebraska Brewer’s Carnival

 POST 3

Idea:
Do you have a fully occupied community? (CONGRATULATIONS!) Invite your followers to check out another StuartCo property! Properties that could use a boost right now include:

Post Copy:
Do you know someone looking to move? StuartCo offers a wide variety of wonderful choices to rent your home and own your life. We love {INSERT PROPERTY NAME} in {INSERT PROPERTY LOCATION} because {INSERT REASON—AMENITIES, LOCATION, ETC.}. Learn more about this community at {INSERT PROPERTY WEBSITE} and share StuartCo with friends and family so they can love where they live as much as you do!

Photo:
Use a photo of the property you’re promoting

 POST 4

Idea:
Do you have a National Night Out celebration planned for your community? Promote it to your followers with a post!

Post Copy:
National Night Out is just a couple of weeks away, and we’re getting ready to celebrate our community! Join us on August 1 from {INSERT TIME} for {INSERT DETAILS OF EVENT}. We love these photos from last year, and we’re looking forward to making new memories this year!

Photo(s):
Post a few photos from your 2016 National Night Out event

 

 

Content: July 3- 9, 2017

SPECIFIC DAY POSTS

TUESDAY, JULY 4: INDEPENDENCE DAY

Photo:
Choose one of the below photos to post on your page and wish your followers a Happy Independence Day.

4th_14th_24th_3

THURSDAY, JULY 6: #TBT

 Post Copy:
#TBT to StuartCo’s Summer 2016 Bucket List, that is just as relevant for us in 2017! How many of these have you knocked off your list this summer? And what do you have to add to the list? Let us know in the comments below! https://knowstuartco.com/2016/05/26/summer-2016-bucket-list/

FRIDAY, JULY 7: FEATURE FRIDAY

Idea:
Use the #FeatureFriday hashtag as a chance to showcase a staff member, resident, vendor, or available floor plan. Make sure to use a photo to go along with the quote/post. Stuck on what to post? Click here for ideas and inspiration from your fellow StuartCo strategists!

GENERAL POSTS

POST 1

Idea:
Start an Lifestyle Perk series! At the beginning of each month, highlight a particular amenity and why it’s special/unique. Please note, if you take part in this for one month, make sure to take part in it each month.

Call out business centers and clubrooms as a great place for a change of scenery for residents who work from home. Or the walking trails as a great place to take your workout outdoors. Catch up on your email from a poolside lounger (if you have WiFi). Short on evening time? Combine your fresh air fix, brisk walk, and healthy dinner by walking to a nearby restaurant..

Need some more inspiration? Click here!

Post Copy:
July’s Lifestyle Perk is our {INSERT NAME OF AMENITY}. We love this because {INSERT DESCRIPTION/WHAT MAKES AMENITY SPECIAL/UNIQUE}.

Photo:
Include a photo of the amenity/perk with your post.

POST 2 (POST AFTER INDEPENDENCE DAY)

Post Copy:
Independence Day 2017 may be behind us, but if you’re a resident at {INSERT PROPERTY NAME}, we want to hear about how renting your home gives you the independence to own your life every single day of the year! Leave a review for us right here on Facebook letting us know what you love the most about rental life!

Photo:
Include a photo of your property, staff, or resident event

POST 3 (For Twin Cities properties only)

Post Copy:
The 2017 new State Fair foods list has arrived! What are you most looking forward to trying out—and what are you going to make sure to avoid? http://mspmag.com/eat-and-drink/foodie/new-minnesota-state-fair-foods-2017/

 POST 4

 Post Copy:
Are you getting ready to move into {INSERT PROPERTY NAME} and looking for great ideas on how to downsize? Check out this great advice from Apt Therapy! http://www.apartmenttherapy.com/10-super-smart-downsizing-tips-from-our-readers-244590

Content: June 26- July 2, 2017

SPECIFIC DAY POSTS

TUESDAY, JUNE 27: NATIONAL SUNGLASSES DAY

Post Copy:
It’s National Sunglasses Day, and we want to see you sporting your favorite pair of sunnies around {INSERT PROPERTY NAME}—snap a selfie and post in the comments below!

Photo:
Upload a photo of you and the rest of the staff in your best sunglasses to use with the post!

THURSDAY, JUNE 29: #TBT

Idea:
Have you recently invested in upgrades to your apartments finishes, common spaces, or amenities? Post a side-by-side “before and after” photo to showcase the upgrades.

Post Copy:
At {INSERT PROPERTY NAME}, we are continually investing in our building to ensure a high quality standard of living for all of our residents. #TBT then and now—we love how our {INSERT AMENITY, APT FINISH, ETC.} looks today, and we hope you do too!

Photo:
Create a side-by-side before and after collage (if you need help, let Brooke know)

GENERAL POSTS

POST 1

Post Copy:
Getting ready to celebrate the 4th of July? We’re drooling over the {INSERT RECIPE RECOMMENDATION FROM THE PINTEREST BOARD} from StuartCo’s Pinterest board… https://www.pinterest.com/stuartco/celebrate-the-4th/

POST 2

Post Copy:
ICYMI, StuartCo employees ranked us in the Top 150 Workplaces for the 7th consecutive year—we’re so proud to work for such a great company! Read more below! https://knowstuartco.com/2017/06/22/stuartco-ranked-top-workplace-in-mn-for-the-seventh-consecutive-year/

POST 3

Post Copy:
Did you know that we have an online portal available to all of our residents? While we love to see you in our office, we know that your lives are busy—this online tool makes it easy to pay rent, submit a work order, write a review, or view upcoming community events from anywhere, at any time. If you haven’t done so yet, check it out and let us know what you think! {INSERT LINK TO YOUR RESIDENT SERVICES PORTAL}

POST 4

Idea:
Find a spot near your property that is having fireworks and promote on your page.

Need help finding an event?

Twin Cities: http://twincitiesfireworks.com/
Omaha: https://familyfuninomaha.com/fourth-july-fireworks-displays-events-omaha/ 
La Crosse: https://riverfestlacrosse.com/
Milwaukee: http://www.browndeerwi.org/events/4th-july-parade-fireworks/

Post Copy:
Independence Day is just around the corner—and so are the fireworks! Check out {INSERT LOCATION} for fireworks on {INSERT DATE, TIME}!

Photo:
Use one of the below fireworks photos with your post

Fireworks1Fireworks2Fireworks3Fireworks4 

POST 5 (if your property is pet friendly)

Post Copy:
At {INSERT PROPERTY NAME}, we love our pets—and with the heat rising, we want to make sure they’re safe, healthy, and happy. Check out what our friends at The Humane Society have to say about keeping your furry family members safe in the hot weather. http://www.humanesociety.org/animals/resources/tips/pets_safe_heat_wave.html

 

Content: June 19- 25, 2017

SPECIFIC DAY POSTS

WEDNESDAY, JUNE 21: NATIONAL SELFIE DAY

 Idea:
Celebrate this “holiday” by taking a silly selfie of you and the rest of the staff!

Post Copy:
All of us at {INSERT PROPERTY NAME} are wishing you a fabulous and fun National Selfie Day!

Photo:
Use your wonderful staff selfie photo with the post

GENERAL POSTS

POST 1

 Idea:
Are you a book lover with a great summer read recommendation for your residents? Post about it! Please make sure the book is appropriate (and if you need help deciphering, ask Brooke.)

Even if you’re not a book lover, Brooke IS and she’s happy to help! Email her if you’d like a recommendation.

Post Copy:
‘Tis the season for getting lost in a good book by the pool or on your deck! Our {INSERT PROPERTY NAME} staff recommendation is {INSERT BOOK RECOMMENDATION}.

Photo:
Find a photo of the book cover and use with the post

 POST 2 (FOR TWIN CITIES PROPERTIES ONLY)

Post Copy:
Which restaurant will you be visiting during Restaurant Week? Make sure to snag a reservation soon! http://mspmag.com/promotions/restaurantweek

POST 3

 Idea:
Take advantage of a beautiful, sunny, summer day by snapping a few photos of and around your property and posting to your page.

Post Copy:
It’s a beautiful day to be a {INSERT PROPERTY NAME} resident!

Photos:
Upload photos taken for the post

 POST 4

Post Copy:
It’s peak moving season, and we want to help your friends and family find a StuartCo home they love as much as you do! Tag a friend to try out the new amenity search tool to make a list of must-see rental communities based on lifestyle preferences! http://www.stuartco.com/stuartco-apartment-search/

POST 5

Post Copy:
ICYMI, check out StuartCo’s recent blog for all kinds of great tips on how to incorporate houseplants into your {INSERT PROPERTY NAME} home décor. https://knowstuartco.com/2017/05/23/how-to-houseplants/

POST 6

Post Copy:
Getting ready to host a summer dinner party? https://www.crateandbarrel.com/blog/dinner-party/

Content: June 12- 18, 2017

SPECIFIC DAY POSTS

SUNDAY, JUNE 18: FATHER’S DAY

Photo:
Use one of the below photos to wish your followers a happy Father’s Day.

FathersDay1FathersDay2FathersDay3FathersDay4

FRIDAY, JUNE 16: FEATURE FRIDAY

 Idea:
Use the #FeatureFriday hashtag as a chance to showcase a staff member, resident, vendor, or available floor plan. Make sure to use a photo to go along with the quote/post. Need an idea or some creative inspiration? Click here!

GENERAL POSTS

POST 1

Post Copy:
In honor of Father’s Day this weekend, we asked some of our StuartCo dads—what’s the best dad advice you’ve got for us? Click the blog post to bask in all their wonderful wisdom! https://knowstuartco.com/2017/06/07/fathers-day-advice/ 

POST 2 

Idea:
June’s StuartCo value is Personal Touch. Take a photo of a service you might provide to your residents (dog treats in your office, package delivery, coffee in the lobby, etc.)

 Post Copy:
At {INSERT PROPERTY NAME}, we are all about the personal touches that make this community feel like home.

Photo:
Use a photo of the service mentioned in your post

POST 3

Idea:
Recommend a local event or activity for your residents to enjoy. Stuck on what to recommend? Click here for ideas—no matter if you’re in the Twin Cities, La Crosse, Milwaukee or Omaha, we’ve got resources for you.

Post Copy:
We want our residents to fully experience and enjoy all our community has to offer—our recommendation of the week is {INSERT RECOMMENDATION}. Have a recommendation of your own? Let us know in the comments below!

POST 4 (FOR TWIN CITIES PROPERTIES ONLY)

 Post Copy—East Metro Properties:
Even though we reside in the East Metro, we think ALL of these ideas sound great, and we’re planning our field trip across the river to check out {INSERT WEST METRO ACTIVTY RECOMMENDATION}! http://mspmag.com/arts-and-culture/general-interest/best-of-summer-east-metro-vs-west-metro/

 Post Copy—West Metro Properties:
Even though we reside in the West Metro, we think ALL of these ideas sound great, and we’re planning our field trip across the river to check out {INSERT EAST METRO ACTIVTY RECOMMENDATION}! http://mspmag.com/arts-and-culture/general-interest/best-of-summer-east-metro-vs-west-metro/ 

POST 5

Idea:
Find a great review (either on your website, Google, or www.stuartcoreviews.com) and post it to your Facebook page.

Post Copy:
We love hearing what our residents have to say about us! Thanks to {INSERT RESIDENT NAME} for taking the time to give us feedback—we’re lucky to have you as part of our {INSERT PROPERTY NAME} community!

{INSERT REVIEW}

Photo:
Use a photo of your property